Beatbox Business · lesson 5 of 20 · Module A: Business Foundation
B05Why streaming doesn't work — and what works instead
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Lesson goal
Shatter the illusion that streaming is your main income source and show alternatives backed by real numbers.
After this lesson you
- Understands the real economics of streaming (the numbers are shocking)
- Knows 3 alternatives with 80-100% margins (vs. 10-15% for streaming)
- Shifts strategy: streaming = marketing, not a paycheck
What’s inside
- 0:00–0:30Hook — AI section
- 0:30–2:00The reality of streaming — Pavel
- 2:00–3:30Where the money actually goes — Evgeny
- 3:30–5:00Alternative 1: Direct sales — Pavel
- 5:00–6:30Alternative 2: Live performances — Evgeny
- 6:30–8:00Alternative 3: Teaching — AI section
- 8:00–9:30The right role for streaming — Pavel and Evgeny
- 9:30–10:30Final + CTA — Evgeny
Practice
Do it now
Spot the mistake, use the formula and do today’s task — it takes less than the lesson.
- Mistake
- Treating streaming as a salary when Spotify pays $3–5 per 1,000 streams.
- Fix
- Streaming brings listeners, social media builds engagement, direct sales bring income.
- Challenge
- Instead of chasing streams, make one digital product, like a beat pack, and offer it to at least one person.
Today’s task
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