Beatbox Business · lesson 6 of 20 · Module B: Personal Brand
B06How to build a personal brand that sells without you
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Lesson goal
Deliver a step-by-step system for building a personal brand that runs on autopilot.
After this lesson you
- Understands the 5 elements of a strong brand
- Has a checklist to audit their own brand
- Knows how a brand turns views into money
What’s inside
- 0:00–0:30Hook — AI section
- 0:30–2:00What a brand actually is — Evgeny
- 2:00–3:30Element 1: Positioning — Pavel
- 3:30–5:00Element 2: Visual identity — Evgeny
- 5:00–6:30Element 3: Brand voice — AI section
- 6:30–8:00Element 4: Story — Pavel
- 8:00–9:30Element 5: Values — Evgeny
- 9:30–10:30Final + CTA — Both
Practice
Do it now
Spot the mistake, use the formula and do today’s task — it takes less than the lesson.
- Mistake
- Thinking your brand is a logo, colors and fonts.
- Fix
- A brand is a feeling. Base: I make [what] for [whom] so they can [result].
- Challenge
- Write your positioning formula in one sentence, 20 words max. Add 3 values that reflect who you are.
Steps
- Write down what you make.
- Write down who you make it for.
- Write down the result they get.
- Put it into one sentence of 20 words or less.
- Pick 3 values that matter to you and your audience.
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