Beatbox Business · lesson 13 of 20 · Module C: Content and Social Media
B13Virality by formula: what makes a video blow up
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Lesson goal
Break down the mechanics of virality: what makes algorithms push a video.
After this lesson you
- Understands the 7 triggers of virality
- Knows the retention formula
- Has a checklist for every video
What’s inside
- 0:00–0:30Hook — AI section
- 0:30–2:30Metric #1: Watch time — Pavel
- 2:30–4:00Metric #2: Completion rate — Evgeny
- 4:00–5:307 triggers of virality — AI section
- 5:30–7:00Engagement: comments and shares — Pavel
- 7:00–8:30The viral headline formula — Evgeny
- 8:30–9:30Pre-publish checklist — AI section
- 9:30–10:30Final + CTA — Both
Practice
Do it now
Spot the mistake, use the formula and do today’s task — it takes less than the lesson.
- Mistake
- You post videos without checking them — and get 100 views.
- Fix
- Virality is a checklist: fewer than 6 of 8 ticks — don't post yet.
- Challenge
- Take your next video: write a title with a formula, add 2 triggers and run the checklist before you post.
Today’s task
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